Management of Organization TESCO

Question: Discuss about theManagement of Organizationfor TESCO. Answer: Introduction: Employees are one of the most significant parts for achieving the success of any organization. Maintaining superior quality of products and providing fruitful services to the customers are highly dependent on employee performance. It has been observed that a large number of business organizations tend to show their biased attitude while recruiting employees towards business process. Biased attitude may imply in terms of gender biasness or cultural and religious biasness. However, this particular study focuses to evaluate the importance of diverse workforce at the organization. Various types of diversity management strategy have also been focused to be presented in this specific study. Brief Overview of the Organization: TESCO is primarily popular for one of the most recognizable supermarket holding a prestigious position in the realm of retail industry. This particular organization has expanded their business in the market of Singapore as well to deliver their products and services to the customers of Singapore. Grocery and general merchandise is the core product of TESCO. Under the chief leadership of Dave Lewis, this particular organization has already created a demand in the market of Singapore even due to its excellent customer service system. Affordable price range is one of the most effective reasons due to which this particular organization has already drawn the attention of global customers. Around 476,000 employees are intimately associated within the business process of TESCO (tesco.com 2017). TESCO Plc is possessed with around 26,000 employees. Cultural diversity is one of the most important factors due to which the business process of this organization had reached to the international ma rket. Before achieving the stature of global recognition, this particular organization has to implement some major strategies and policies on diversity management for recruiting the skillful and competent employees within business. The establishment of business process of TESCO is endowed with multinational countries. Therefore, the business experts are flexible enough to recruit the people of different religious and cultural backgrounds. As per the human resource management policy, it has been observed that people are recruited within the organization as per their talent, skill and academic background. Gender inequity and cultural biasness prevents a business organization from being globally recognized. Therefore, the business experts of TESCO have decided to maintain equality among the employees. Characteristics of Workforce and Types of Diversity at the Workplace: TESCO while recruiting an individual employee at the workplace primarily focuses to have three major characteristics within the workforce. The first and foremost characteristics that TESCO intends to focus while recruiting an employee is skill of adoptability. While working with the people of different cultures and backgrounds, an individual employee has to face innumerable challenges at workplace (Lauring 2013). Therefore, every individual employee should have the capability of adopt any kind of culture. Academic skill is one of the most significant factors that the business experts of TESCO tend to make a major concern while recruiting an employee. For an example, before providing the post of finance executive, the human resource manager intends to give the scope to that individual who is having a management degree in finance (Nielsen and Nielsen 2013). At last, TESCO likes to appoint those employees who are having an excellent management skill to overcome any kind of sudden barrie r or challenge. This particular organization is constituted with three major types of diversity at their workplace that includes age diversity, Religious diversity and cultural diversity. AS per the policy of HR manager, the young fresh candidates are appointed as junior. Most of the young candidates are having minimum experience (Barak 2016). As a result, the business experts do not provide them to hold the position of seniors. On the other hand, the management policy of TESCO implies that senior employees should be promoted for the post of manager after having more than ten years experience. It is undeniable that people from various religious backgrounds are firmly associated with the business process of TESCO. The primary objective of HR manager is to concentrate on the capability of employees rather than showing their religious backgrounds (Klein, Becker and Meyer 2012). Like the same way, people of various cultures are also appointed within the business process TESCO. As a result, before formin g business strategy and policy the business managers get the scope to receive collective decision from the employees of many religious and cultural attitudes. Types of Diversity Management Strategy Implemented at the Workplace: Implementation of diversity management at the workplace is highly important to gain international image and reputation for a business organization. In order to achieve recognition in the global market, TESCO business experts have decided to follow diversity management at the workplace so that applicants from various backgrounds can apply for several posts within the organization. At the same time, diversity management enables the business experts to provide equal priority and response to both male and female employees (Gotsis and Kortezi 2013). However, in order to implement diversity management at the workplace, TESCO business experts have to follow some necessary strategy at the workplace. Providing equal reorganization and dignity to all employees is one of the most effective strategies. Employees should be judged as per their talents and skills rather than their psychological and cultural attitudes (Al Ariss, Cascio and Paauwe 2014). Fairness is another strategy of maintaining di versity management at the workplace. Business managers should treat every individual employee at the workplace with equal respect. Therefore, employees also would like to show their gratitude towards organizational service process. The foremost strategy of implementing diversity management at the workplace of TESCO includes employee assessment (Hislop 2013). The HR managers like to recruit the employees by taking an assessment rather than entertaining any special recommendation on behalf of old employees. Therefore, skillful and talented employees get opportunity to excel their competencies. Conclusion: The entire study focuses to deal with the various aspects of diversity management within the business organization. Diversity at the workplace is highly important with the help of which people from different cultures and religions get scope to show their skills as well as competencies. This specific study highlights the various types of diversities at has been implemented at the workplace of TESCO Singapore. At the same time, the study depicts numerous diversity management strategies and policies applied within the organization. Reference List: Al Ariss, A., Cascio, W.F. and Paauwe, J., 2014. Talent management: Current theories and future research directions.Journal of World Business,49(2), pp.173-179. Barak, M.E.M., 2016.Managing diversity: Toward a globally inclusive workplace. Sage Publications. Gotsis, G. and Kortezi, Z., 2013. Ethical paradigms as potential foundations of diversity management initiatives in business organizations.Journal of Organizational Change Management,26(6), pp.948-976. Hislop, D., 2013.Knowledge management in organizations: A critical introduction. Oxford University Press. Klein, H.J., Becker, T.E. and Meyer, J.P. eds., 2012.Commitment in organizations: Accumulated wisdom and new directions. Routledge. Lauring, J., 2013. International diversity management: Global ideals and local responses.British Journal of Management,24(2), pp.211-224. Nielsen, B.B. and Nielsen, S., 2013. Top management team nationality diversity and firm performance: A multilevel study.Strategic Management Journal,34(3), pp.373-382. Tesco.com. 2017.Tesco | Online Groceries, Homeware, Electricals Clothing. [online] Available at: https://www.tesco.com [Accessed 26 Feb. 2017].

Rebuttal Essay free essay sample

But the biggest reason people don’t vote, because they are ill-informed, they do not believe what the politicians are saying, or are watching what these past politicians have promised in their campaigning and have seen nothing they promised happen, see everything stay the same year after year, and after a while people learn to just sit back and watch what is happening in the world, becasue their one vote is not going to change anything. Though many feel like voting is such a large part of an Americans role in society, many can argue that their vote doesn’t count, there are far too many people to think that your one vote could change the outcome, and believe that all these promises these people make are going to be followed through with so therefore why vote? It is not going to change anything. Over time with technology advancing so quickly it has become very easy to do just about anything we want when it comes to technology. We will write a custom essay sample on Rebuttal Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It has become very easy to cheat and get away with it. In Goska’s writing she says. â€Å"Why do we deny that power? Why do we not honor what we can do? Part of the reason is that â€Å"virtue† is often defined as the ultimate commodity, something exclusive, like a Porsche or a perfect figure, that only the rich and famous have access to. Virtue is defined as so outside of normal human experiences or ability that you’d think, if you were doing it right, you’d know, because camera crews and am award committee would appear on the lawn†(Goska) She talks about virtue and doing the right thing, but at the same time there are so many people out there that are so quick to cheat and take the easy way with everything. In a video posted to YouTube, Clinton Eugene Curtis, a computer programmer from Tallahassee Florida, goes into court and testifies to the fact that he programmed a prototype that would rig a vote, and flip the vote 51, 49, and it was completely undetectable by elections officials. (Youtube) This is just one of many examples that go along with voting fraud, which many people take into consideration and this is one of the reason that they choose not to vote, because they do not have trust for that things such as this will not happen, and make their vote not count. There are over 310 million people that are living in the United States and, if every single person voted, many people will feel like they are just another person whose vote is going to get lost and it just is simply not going to matter. Whereas Goskas starts out by saying â€Å"I want to do something, but what can I do? I’m just one person, an average person I can’t have an impact, I live with the despair of my own powerlessness. I can’t bring myself to do anything. The world is so screws up and I have so little power. I feel so paralyzed† This is the feeling that many people have, that they simply cannot make a change, there are simply to many people and in the end, their vote will mean very little on impacting the results of the race. It is researched and actually proven that the odds that your vote will actually affect the outcome of a given election are very, very, very slim. Economists Casey Mulligan and Charles Hunter actually proved that fact by analyzing more than 56,000 Congressional and state-legislative elections since 1898. For all the attention paid in the media to close elections, it turns out that they are rare. The median margin of victory in the Congressional elections was 22 percent, and in-state-legislature elections, it was 25 percent. Even in the closest elections, it is almost never the case that a single vote is going to totally effect the outcome of the election. Of the more than 40,000 elections for state legislator that Mulligan and Hunter analyzed, nearly 1 billion votes, only 7 elections were decided by a single vote, with 2 others tied. Of the more than 16,000 Congressional elections, in which many more people vote, only one election in the past 100 years actually was decided by a single vote that chose the winner of the election. (NYTimes) Annotated Bibliography Girdusky, Ryan J. Dubner And Steven D. Voting, When Your Vote Doesnt Matter. Townhall. com. N. p. , 16 Mar. 2012. Web. 24 Sept. 2012. lt;http://townhall. com/columnists/ryanjamesgirdusky/2012/05/16/voting_when_your_vote_doesnt_matter/page/full/gt;. Ryan James Girdusky writes from New York City. He has been published in the Christian Science Monitor, The Daily Caller, The American Thinker, and World Net Daily. He is a contributor on the radio show Living Truth with Gina Loudon. In this article is very political going in to many things about voting and how people do not choose to vote for all the right reason people get persuaded but by things like friends and family but most of all the lies that are told in campaigns and tv commercials also usually by putting down the opponent. Levitt, Stephen J. Dubner And Steven D. THE WAY WE LIVE NOW. The New York Times. The New York Times, 06 Nov. 2005. Web. 24 Sept. 2012. lt;http://www. nytimes. com/2005/11/06/magazine/06freak. html? pagewanted=allgt;. The authors in this article, Dubner and Levitt quoted the actual researching an analyzing that they performed to prove the fact that actually one vote never actually impacts the outcome of an election. In their research they came to find that in the past 100 years there has actually one been one time that the final results of the election came down all to one person. These people collected and analyze these studies and they were published into the New York Times newspapers, one of the biggest newspapers of all time, a very reliable source. Oallos1. Proof of Voter Fraud in the USA. YouTube. YouTube, 11 Jan. 2008. Web. 24 Sept. 2012. lt;http://www. youtube. com/watch? v=mq9WVuKGwOMgt;. In this video it shows a man testifying in court under oath, releasing the news of the prototype that he wrote in order to release to the people the kind of lying and cheating that are going on, and also to promote the point that no matte

Free Essays on Does Music Have An Influence On Teens

Music, music videos and the lyrics that go along with the music of this century are greatly influencing the youth of America in negative ways. It is portraying the use of alcohol and drugs as both normal and acceptable, and also glorifying it. It is showing young women wearing provocative clothing, and promoting pre-marital sex. It is also teaching the youth of gangs, weapons, and violent behaviors such as murder and suicide as everyday activities. It is teaching the youth to grow up and face a reality that they are not responsible for knowing. ‘Increased television and music video viewing are risk factors for the onset of alcohol use in adolescents. Attempts to prevent adolescent alcohol use should address the adverse influences of alcohol use in the media.’(Television and Music Video Exposure and Risk of Adolescent Alcohol Use) Many rappers glorify the use of drug and alcohol use. They rap about smoking weed, popping pills, and drinking forty’s, and the youth of America is paying attention to these lyrics. Is it not bad enough that they rap about such behaviors that MTV had to give them the privilege of promoting such negative behavior in their videos. Such music or hip hop or rap is not always a danger for a teenager, but if a teenager is always interested in the unsound lyrics that are the themes of their music it can cause teenagers to be isolated, depressed, and turn to drug and alcohol use.(The Influence of Music and Music Videos) Sex sells, or at least the record industries say so. Just ask Brittney Spears or Nsync who credit of success normally is not given to their ability to sing but rather to their good looks. Another source you can yet again turn to is rap videos, who are widely known for the dancers, which are normally women in lingerie or skimpy bathing suits. Many parents are afraid to sit down and watch TV at night with they young children because they are afraid of what they will see on the ... Free Essays on Does Music Have An Influence On Teens Free Essays on Does Music Have An Influence On Teens Music, music videos and the lyrics that go along with the music of this century are greatly influencing the youth of America in negative ways. It is portraying the use of alcohol and drugs as both normal and acceptable, and also glorifying it. It is showing young women wearing provocative clothing, and promoting pre-marital sex. It is also teaching the youth of gangs, weapons, and violent behaviors such as murder and suicide as everyday activities. It is teaching the youth to grow up and face a reality that they are not responsible for knowing. ‘Increased television and music video viewing are risk factors for the onset of alcohol use in adolescents. Attempts to prevent adolescent alcohol use should address the adverse influences of alcohol use in the media.’(Television and Music Video Exposure and Risk of Adolescent Alcohol Use) Many rappers glorify the use of drug and alcohol use. They rap about smoking weed, popping pills, and drinking forty’s, and the youth of America is paying attention to these lyrics. Is it not bad enough that they rap about such behaviors that MTV had to give them the privilege of promoting such negative behavior in their videos. Such music or hip hop or rap is not always a danger for a teenager, but if a teenager is always interested in the unsound lyrics that are the themes of their music it can cause teenagers to be isolated, depressed, and turn to drug and alcohol use.(The Influence of Music and Music Videos) Sex sells, or at least the record industries say so. Just ask Brittney Spears or Nsync who credit of success normally is not given to their ability to sing but rather to their good looks. Another source you can yet again turn to is rap videos, who are widely known for the dancers, which are normally women in lingerie or skimpy bathing suits. Many parents are afraid to sit down and watch TV at night with they young children because they are afraid of what they will see on the ...

How to Get Over Post College Depression

How to Get Over Post College Depression After graduation from college or high school, many students feel energized and positive. However, there are also students who face severe depressions, emotional breakdowns, and addictions. If you feel that something is wrong with you, and you are confused and lonely, then this article is for you. Our tips will help you recognize the dangerous symptoms of post-graduation depression and pull yourself through this tough period of your life. A disclaimer: the best option would be to turn to a doctor for professional treatment. What Are Post Grad Depression and Its Symptoms? You have been waiting for this moment for a long time. Graduation, diploma, bachelor degree, freedom of choice and self-expression. But after caps thrown in the air, you suddenly realized that you dont know what to do in your life and all of your plans for the future that were so bright and clear yesterday just make no sense today. This is what depression is. A stunning feeling of loneliness and emptiness mixed with confusion and lack of energy to even leave your bed in the morning. A lot of people face crises and depressions during their lives. Psychologists claim that there are common ages when an individual is more subject to various mental disorders, for example, the â€Å"half-life crisis† or â€Å"quarter-life crisis.† The main thing about these conditions is that many people of a certain age have similar problems with sleep, self-esteem, emotional control and finances. By the way, if you are having any problems with finances, you should find out how to manage your finances better after college. The â€Å"quarter-life crisis† commonly occurs around the age of graduating from college. This condition might get even worse due to a stressing situation of being unemployed and confused after the graduation which can compile into a severe depression. The main symptoms of post-college depression are: Being disorganized and unfocused Lacking motivation and energy Being sad or annoyed without a reason Feeling like you are running out of time Feeling miserable and worthless Feeling confused and frustrated Falling into addictions – cigarettes, alcohol, drugs Feeling lonely and abandoned Feeling like a failure If you started to feel like you have too many options to choose from and even after getting your degree you are not sure what you want in your life and considering the option of moving back home, its okay – you are just getting mature. But if you cant find the smallest thing that you enjoy and are constantly unfocused or numb, then you need to start pulling yourself out from this state. How to Fight the Crisis? The first step and the most essential one is to confess the fact that something is wrong with you. If you are reading this article, then you have already done it. Congratulations, your recovery journey starts right now! It’s time to focus. Set Up Your Goals Beating depression is not a quick process. You have to start working through slowly. Think about your dreams and your goals, make a list of them: Your life goals – huge ambitions and dreams – to become a successful specialist in a particular field, to find a dream job, to build a family. Year goals – accomplishments you want to achieve in one year – to get a job after college, to rent the apartment, etc. Monthly goals – realistic goals for one month – to get rid of all unnecessary things in the apartment, to send out your resumes to at least 30 companies, to read a book. Daily goals – small steps to take every day – to make dinner, to clean a wardrobe, to buy groceries. As you can see, the smallest steps you take can lead to larger achievements. It might seem like a waste of time, but the pleasure of crossing out the things that you have accomplished is more satisfying than you might think. Moreover, you will have your plan as a reminder that every day you become closer to making your dreams come true. Make a Meal Plan People in depression have a tendency to skip meals. As a result, they feel even more broken down and tired. You have to force yourself to eat to stay healthy and energized. Make a plan of meals for a week and follow it closely. You can always turn to the resources that might help you in understanding what type of food and how much of it you should consume daily. For example, Eating Well, Abbeys Kitchen, etc. When you dont feel the hunger, its hard to recognize that your body is starving. So, don’t forget to check out tips on how you can eat healthy on a budget. Establish a daily schedule Work on the schedule of your perfect day. Dont lay in bed the whole time, find the strength to get up and start living in the real world. Find the time to go for a walk daily, have your social life, and exercise. Dedicate some time to job hunting and your hobbies. Dont forget about daily meals and your favorite TV shows. And the most important one – go to bed and get up at the same time every day. When you have your day organized, you will realize that your entire life can be organized and structured too, so there are no chaotic activities in it. Try to avoid scrolling social media feed all day long – it doesn’t help you to focus on your accomplishment but distract you from your goals instead. Visit a Doctor The most important piece of advice would be to visit a doctor for a prescribed medication. You might be against pills, but some sedative wont hurt – at least you will sleep well. Moreover, a specialist might advise you to practice certain psychological exercises – yoga, meditation, hypnosis, group therapy, support system, etc. Start changing your life today. You can make your living better if you take a chance. And remember that the state you are in now is not permanent, your future is bright!

To be a great leader one must first be a great manager, DISCUSS Essay

To be a great leader one must first be a great manager, DISCUSS - Essay Example Even if a person objects to authoritarian leadership and feels compelled to commit him/herself to just be a good leader, he/she still can face a number of hurdles while running his/her organization if all the managerial knowledge and skills are not smartly engineered first. Leading and management are seen as complementary and related by Andersen (2012). Though leadership and management are distinct, they still should be balanced. The theme of this essay is that one cannot become a great leader without becoming a great manager first who has shrewd and insightful skills about handling people and keeping them sane even amidst the worst of circumstances possible. The essay will discuss how learning to maintain a sound reputation as a manager could be important for a leader and why a leader less concerned about developing smart managerial strategies and good relations with employees can never make it to the top. Bartridge (2007) emphasizes that leaders should practice the 5 L’s whi ch are about looking, listening, learning, leading, and laughing with their team. Such traits not only aspire people to perform well but also build up their connections with staff. The riveting combination of responsible leadership and management actually proves to be the magic recipe for any successful organization. Many people are heard calling themselves the leaders but seldom among them care enough to be good managers also. The old manager vs. leader argument implies that â€Å"some great managers struggle with change and fail to be great leaders, while a great leader might fail to create a sense of stability in an organization and not measure up as a manager† (Blagg and Young, 2001) which is why both leadership and management should overlap. The key element capable of carrying an anonymous leader all they way up to greatness and worldwide fame is good management and big globally successful companies like Apple Inc. and Starbucks fully acknowledge this fact. Both leadersh ip and management, though different in certain aspects, should be carefully balanced with each other as â€Å"both have essential roles in the function and effectiveness of organizations† (DeGrosky, 2012). Hard times strike every organization and every business around the world from time to time but the power lies in sharp managerial skills which can save the ratings of a business in the market from plummeting down even when finances are not so handsome. â€Å"An individual can be a great leader, a great manager, or both, but each area requires the mastery of slightly different skills and competencies† (Ricketts, 2009). People can be managed and carried safely through hard times if the leaders care enough to win their confidence by carefully balancing management and leadership. The Balancing Act as explained by Valenzuela (2010) implies that leadership and management should be balanced to cure the disease in which organizations tend to be either overmanaged or underled . Leaders should know how to listen and communicate as this is implied by good management. â€Å"Leaders need to be masterful listeners; they need to be able to receive as well as send† (Blagg and Young, 2001). Without support of positive style management, leadership alone can never save a company from sinking in the depths of anonymity and failure. In fact without good management, there is no leadership

Interview Essay Example | Topics and Well Written Essays - 500 words - 19

Interview - Essay Example I then vowed to enter the industry through cartoonist as that was the best starting point. I can categorically state that my work is quite impressive having undergone serious positive changes. I appreciated the need to listen to criticism from friends, fans and family and work towards filling such gaps. Besides I familiarized myself with the industry and software based on self-study so as to gain skills required to become a successful artist by incorporating comments arising from every stakeholder . My art has been so impactful and inspirational based on the ideas and thoughts I raise. I have become known by the Gulf Corporation Council (GCC). Besides, I am always being invited by companies and Institutes to assist in project developments based on the uniqueness in how I organize my thoughts and ideas that have impacted making people to like my art. My styles are being imitated by various Companies within the industry based on negotiations and agreements. I am so delighted with my progress and subsequently I have been furthering my study in the past one year which has seen me take a break in the media industry so as to come back very vocal. I am inspired by the phrase, â€Å"It is never too late† that was clearly evident in WisdomSeven. This motivates me to see everything as possible and still have to dig deep through studies to attain necessary knowledge and skills required in the industry so as to be successful. Besides, studying makes one explore new things and expansion of mind. This further inspires me but my work will always circumvent around

How does Coleridge tell the story in part 3 of Rime of the Ancient Mariner Essay Example for Free

How does Coleridge tell the story in part 3 of Rime of the Ancient Mariner Essay The opening line of part 3 in the first stanza, ‘THERE passed a weary time’, indicates to the reader that the Mariner is still in a state of suffering, continued from part 2. The capitalisation of the word, ‘there’, suggests that nature’s torture is only being directed at those on the ship. Coleridge furthers the idea of nature’s torture in this stanza through his use of death imagery, ‘each throat was parched and glazed each eye. ’ The word, ‘glazed’ implies a sort of mental vacancy or vegetation, whilst ‘parched’ denotes that they are completely dried out, not only are they dehydrated but they are dried out in the sense that the Mariner has now completely lost any remnant of hope and faith in nature. The enjambment in the line is used to highlight and emphasise the extent of the dehydration among the ship’s crew. However, by the 5th line, the tone of the stanza has become less sullen, shown through Coleridge’s deviation from the ballad form. The two extra lines mark the sense of hope newly acquired by the ship after they see a ‘something in the sky. ’ Both the second and third stanzas return to the traditional ballad form to show the ficklness of the Mariner’s hope. In stanza 2, Coleridge uses nebulous language, ‘shape’ and ‘seemed’, in this stanza in order to maintain the suspense caused by both the reader and the Mariner’s uncertainty about this ‘speck. ’ It’s also used to reflect the desperation of the Mariner, as his tone has become more positive despite the potentially dangerous object. The Mariner’s self-assured tone continues in the third stanza, shown through the structural device of punctuation, ‘A speck, a mist, a shape, I wist! ’ The exclamation is used in order to show the hopefullness of the Mariner, the internal rhyme used by Coleridge also creates an upbeat tone, as it speeds up the pace of the poem. Coleridge creates a contrast with the quote, ‘[the object] plunged and tacked and veered’, as the Mariner’s own ship is completely still, the contrast implies to the reader that, perhaps, this ‘sprite’ may be of the supernatural realm, as there is no breeze after all. In stanza 7, Coleridge deviates from the traditional ballad form, this time to make the reader aware of the threat that the shape imposes on the Mariner. Within the sestet, Coleridge uses a number of literary devices in order to communicate the danger the Mariner’s ship is now facing. We see the poet use elemental imagery with the quote, ‘the western wave was all-aflame. ’ The pairing of two conflicting elements, water and fire, almost seems unnatural, and is an example of the poem’s supernatural theme. Indeed, the imagery is used to indicate to the reader that the Mariner is now dealing with something supernatural. Coleridge also uses symbolism through the quote, ‘that strange shape drove suddenly betwist us and the Sun. ’ At this point, the Mariner is blocked from any source of light, and arguably, as God created light, this means he is completely cut off from God, and as a result any kind of assistance from God is being obstructed. Essentially, the mariner is unable to be protected or defended against any kind of harmful or supernatural being by this point. Similar symbolism is used in stanza 8, as ‘the Sun was flecked with bars’, suggesting that the sun has now been imprisioned by this object. The quote together with the simile, ‘through a dungeon-grate he peered’ implies that whatever has imprisioned the sun is perfectly capable of encaging the Mariner’s ship, increasing the fear felt by the Mariner at this moment in his story. In stanzas 10 and 11, the reader learns that ‘Death’ and ‘Life-in-Death’ are in charge of the mysterious ship. The personification and capitalisation of these two figures communicate to the reader the extent of their power. Coleridge triggers shock in the reader by abandoning the expected rhyme scheme, having an abccb rather than the routine and typically ballad-like abcb scheme, Coleridge’s manipulation of structure through capricious punctuation also adds to the shock; ‘is that Death? ’ A total of five questions are asked in stanza 10, creating a sense of both danger and uncertainty. In stanza 11, Coleridge is able to evoke shock from the reader once again when depicting ‘Life-in-Death. ’ The reader is first told that ‘her locks were yellow as gold,’ as the simile is fairly conventional, containing the typical romantic and regal imagery, Coleridge is able to fool us until he reveals that ‘her skin was white as leprosy. ’ The juxtaposition between ‘gold’ and ‘leprosy’ presents her as this liminal figure, whilst she has certain characteristics of a conventional seductress type; she is still ghost-like, even demonic. In stanzas 15, 16 and 17, Coleridge implies to the reader that Life-in-Death and Death’s trivialised game of death has led to the mariners’ deaths’ with the exemption of the Ancient Mariner. Already, on the first line of the 15th stanza, the ‘star-dogged Moon’ suggests that change is near. The Mariner communicates his constant guilt to the reader by prolonging the first line, ‘one after one’, the caesura, used to emphasise the slowing down of pace, also helps to reflect his remorse about the other mariners, who he feels responsible for. However, by the 16th stanza he speaks in a somewhat detached way as speaks with mathematical language, rather than emotionally engaged language, ‘four times fifty living men,’ despite his guilt. Alternatively, the Mariner may have become desensitised after, apparently, centuries of telling this story. Coleridge uses onomatopeoia in order to create a more vivid perception in the reader’s mind, ‘heavy thump, a lifeless lump. ’ The internal rhyme is used to heighten our auditory and visual senses even more, as it echoes the sound created by ‘thump’. The onomatopeic language is also used to echo the fact that the Mariner is now completely isolated. In the final stanza, we see another example of the Mariner’s feelings of guilt when he references his own shooting of the Albatross, ‘every soul†¦passed me by like the whizz of my cross-bow. ’ The Mariner’s routine remark about the Albatross at the end of each part suggest that his guilt is long lasting, as it has remained with him ever since. Essentially, the quote implies that his shooting of the albatross has resulted in the 200 deaths of his fellow mariners; part 3 leave us with the sense that the Mariner is now isolated, as well as wrapped up in guilt.